Audience measurement

OpenTV Player provides a rich player statistics API that can be used for QoS and QoE reporting, as well as integration with third party service providers.

We also provide ID3 timed metadata demuxing on all of our supported platforms. ID3 timed metadata can, for example, be used to report complex end user behaviours such as advertisement skipping, and seek bar disabling during advertisement play out. The statistics API can provide the commonly required statistics for an OTT ecosystem such as:

  • Number of users, plays, viewing hours.
  • Traffic per country, per device, per content.
  • Player buffer ratio, failures, exits prior video start, interruptions, join time.
  • Average bitrate per ISP, per country, per device.

Example Global dashboard view

Example Engagement KPI view